The Best and The Brightest!
You are a manufacturer of interior automotive trim items. And up until about 10 years ago, you enjoyed a healthy market share with just a few competitors. But then the market changed, first it went global with competition from Europe and Japan moving in, and then emerging markets produced even more competition. And now, competing in such a broad market means your need to attract the best and brightest talent coming out of leading universities to insure continuing growth.
Recruitment is now part of your growth strategy. So, you are looking for engineering talent, designers, MBA’s, and even the future leadership of your company. You are attending recruitment events and job fairs. You offer a great work culture and steady market leadership, but there is one big obstacle: You make Automotive trim. And with companies like Apple, Tesla, IBM Watson, the big 3, Microsoft, Google and other big players, it is difficult to get that talent you covet to even notice your booth.
So…might we suggest a VR gaming experience to attract your next engineering genius or innovative designer. The object of the game could be to challenges the viewer to spot and zap cheap imitations of your quality products as cars pass down the assembly line. The one with the most hits for the day wins a gift card.
Sounds trite, sure, maybe. But while others are handing out brochures, you are handing out cardboard headsets and a link to the app to play the game after the job fair. And you are getting your name out there. The app even includes a 360-degree tour of your company’s research facility. Using such advanced tech makes a statement about your company. And we have the research to prove it. Check out this info-graphic published by Careerarc.com
Bottom line, XR technology can work for you. If you want to be noticed and admired, then invest in standing above the rest. For the costs of a 16 page, 4 color glossy brochure that looks like every other company’s brochure, you can make a lasting first impression for your future.
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