More than a Game
Extended Reality technology, including Virtual and Augmented Reality media and 360-degree video, traditionally has been marketed to the masses as a form of entertainment like for gaming or 360 degree visual tours. Well that is changing and changing rapidly.
Extended Reality means business, large or small business. It can deliver value for trade shows, in sales, in training, in design and project management. It is definitely more than a novelty.
XR can expand your trade show presence within the confines of a 10×10 booth. By slipping on a Virtual Reality headset, the viewer can take a virtual tour of a customer site across the globe where your equipment is running their factory. Or visit a virtual product gallery any of your product offerings.
Using Augmented Reality, customers can explore your trade show booth in real time but still see a virtual narrator describe the benefits of the newest technology or watch as 3D models of product accessories for example are put in use. So, for the purpose of this entry, let’s look at Trade show applications.
The Value Proposition
By incorporating Virtual Reality Technology in your trade show strategy, you are gaining far more value in your marketing spend. The benefits include:
- For smaller to mid-sized companies, VR enables you to extend your marketing dollars by expanding your trade show presence.
- VR can increase your presence at smaller events by taking the viewer to another location to see your products in a virtual gallery within the confines of a 10 x 10 display.
- For larger companies, VR can enhance your marketing efforts by adding the wow factor to your trade show displays.
- VR Technology positions your company as an innovative, and forward thinking.
- Using this highly immersive technology enables the viewer to interactively select what they want to see.
- Your trade show spend is concentrated in messaging and on content versus shipping, set-up and staffing. You don’t have to take all your products.
- VR is real and it is happening today. Leading companies around the globe are discovering it’s potential for delivering value to their marketing and bottom line. And it is not just for big business, VR is ideal for small to medium sized companies looking to gain wider exposure for their products in a very cost effective way. Bottom line, eXtended Reality adds value to your business.