“Try-before-you-buy” becomes a reality with VR at Lowe’s

Lowe’s Innovation Labs is employing Virtual Reality to teach DIY skills and demo power tools to customers.  A customer walks into a store, slips on a VR headset and tries out several hedge trimmers before selecting the one they like the best, or they can perhaps learn a grouting technique that will save them time […]

Cirque du Soleil combines Augmented and Virtual Reality to build better sets!

At the Microsoft Build 2017 presentation, creators at Cirque du Soleil demonstrated a custom creative toolset on stage using HoloLens technology. The world-class theater production company says the tools can be used to greatly enhance and accelerate the set design process for future shows thanks to real-time local digital collaborative design. But, speaking to Microsoft’s […]

Virtual Reality connects people in a new way

“It’s a machine, but inside of it, it feels like real life, it feels like truth. And you feel present in the world that you’re inside and you feel present with the people that you’re inside of it with…” Chris Milk, Filmmaker, 2015 Virtual Reality is best understood when experienced. And although this Ted Talk from 2015 does […]