What began as a pilot program in Greenwhich, Connecticut has begun to take hold. A Cadillac Virtual Reality Experience for potential customers to browse products, and the opportunity for dealers to attract a tech-focused crowd. The dealership’s pilot program saw 25 percent of monthly sales affiliated with the VR experience in some way. For customers, […]
Enhancing the In-Store Experience Goldman Sachs forecasts the market for AR and VR in retail will reach $1.6 billion by 2025. VR is proving a great fit for use cases where the retailer wants to put the consumer into a completely new environment, like behind the wheel of a car, while AR layers images over […]
The full immersive value of Virtual Reality makes it the ideal medium for simulations. And the simulation of this application created by Visual Lane and Chris Bain design can truly help the viewer to learn what to expect from the flight experience. The trailer with the attached article is a great demonstration of how it […]