What began as a pilot program in Greenwhich, Connecticut has begun to take hold. A Cadillac Virtual Reality Experience for potential customers to browse products, and the opportunity for dealers to attract a tech-focused crowd.
The dealership’s pilot program saw 25 percent of monthly sales affiliated with the VR experience in some way. For customers, it allows them to immerse themselves in and around a Cadillac of interest, and even select configurable colors and trim levels that may not be in the showroom or on the lot.
The Cadillac VR Experience simulates a highly realistic 3D vehicle walk-around of the brand’s current vehicles, as well as the upcoming 2019 XT4, and the unattainable Escala Concept. The XT4, which launches in September, is currently available to pre-order, and will slot below the midsize XT5.