Bringing surgical suite design to life

AR Improves Collaboration Stryker is one of the world’s leading medical technology companies serving customers in Orthopedics, Medical and Surgical, and Neurotechnology and Spine medicine. Stryker has recently employed the Microsoft Hololens Augmented Reality technology to assist in surgical suite design. In the video below, Stryker is bringing a 3D CAD drawing to life using […]

VR Innovation on the Fly

Companies always seek to improve collaboration. Online meeting tools have been helpful overcoming geography, but the design process still takes a long time. For example, the design process in the Aerospace industry takes 5-7 years. But Bell, an innovative leader integrated 3D computer modeling and Virtual Reality to develop their breakthrough FXC-001 concept helicopter in […]

Virtual Reality connects people in a new way

“It’s a machine, but inside of it, it feels like real life, it feels like truth. And you feel present in the world that you’re inside and you feel present with the people that you’re inside of it with…” Chris Milk, Filmmaker, 2015 Virtual Reality is best understood when experienced. And although this Ted Talk from 2015 does […]

The VR Tradeshow Experience

More than a Game Extended Reality technology, including Virtual and Augmented Reality media and 360-degree video, traditionally has been marketed to the masses as a form of entertainment like for gaming or 360 degree visual tours. Well that is changing and changing rapidly. Extended Reality means business, large or small business. It can deliver value […]

Boosting Recruiting Efforts with VR

You are a manufacturer of interior automotive trim items. And up until about 10 years ago, you enjoyed a healthy market share with just a few competitors. But then the market changed, first it went global with competition from Europe and Japan moving in, and then emerging markets produced even more competition. And now, competing […]

Colorado Prison Inmates use VR

A Colorado prison is experimenting with VR to prepare inmates who have served more than 20 year sentences for the outside world. A lot has changed in 20 years! It is worth the 7 minutes of your time. https://www.youtube.com/watch?v=s7hPBZxHvk4&t=7s Now think of the possibilities of carrying this concept forward for your businesses. What about helping […]

XR Primer

Extended Reality or (XR) is an umbrella term that includes all extended reality technologies – Virtual Reality (VR), Augmented Reality (AR), and 360-Degree Video. With immersive technologies evolving in the market, the distinction line among them gradually seems to be blurred. To avoid this confusion a wider term, XR is introduced, which can be defined […]