Bringing surgical suite design to life

AR Improves Collaboration Stryker is one of the world’s leading medical technology companies serving customers in Orthopedics, Medical and Surgical, and Neurotechnology and Spine medicine. Stryker has recently employed the Microsoft Hololens Augmented Reality technology to assist in surgical suite design. In the video below, Stryker is bringing a 3D CAD drawing to life using […]

The Future of Shopping Is Virtual and Augmented

Enhancing the In-Store Experience Goldman Sachs forecasts the market for AR and VR in retail will reach $1.6 billion by 2025. VR is proving a great fit for use cases where the retailer wants to put the consumer into a completely new environment, like behind the wheel of a car, while AR layers images over […]

Cirque du Soleil combines Augmented and Virtual Reality to build better sets!

At the Microsoft Build 2017 presentation, creators at Cirque du Soleil demonstrated a custom creative toolset on stage using HoloLens technology. The world-class theater production company says the tools can be used to greatly enhance and accelerate the set design process for future shows thanks to real-time local digital collaborative design. But, speaking to Microsoft’s […]

HoloLens technology offers opportunity for Cleveland Clinic spinoff

New technology being explored in Cleveland could give surgeons close to X-ray vision. Cleveland-based surgical navigation startup Centerline Biomedical has for years been working to develop its Intra-Operative Positioning System (IOPS), a GPS-like system that provides 3D guidance during minimally invasive procedures. Read the full story here

Airbus using Augmented Reality for training

Passenger jet maker Airbus has created a Microsoft HoloLens app to train engineers and cabin crews. The app lets you train from anywhere while wearing the standalone headset “via a holographic coach or an interactive, shared 3D virtual system,” according to a press release. Read the full story

Ikea Place Augmented Reality App

With Ikea’s Place app Digital sofas and chairs come to life realistically next to permanent, physical objects. Read the full story here: Ikea’s new app flaunts what you’ll love most about AR

XR Primer

Extended Reality or (XR) is an umbrella term that includes all extended reality technologies – Virtual Reality (VR), Augmented Reality (AR), and 360-Degree Video. With immersive technologies evolving in the market, the distinction line among them gradually seems to be blurred. To avoid this confusion a wider term, XR is introduced, which can be defined […]