“Try-before-you-buy” becomes a reality with VR at Lowe’s

Lowe’s Innovation Labs is employing Virtual Reality to teach DIY skills and demo power tools to customers.  A customer walks into a store, slips on a VR headset and tries out several hedge trimmers before selecting the one they like the best, or they can perhaps learn a grouting technique that will save them time […]

The VR Tradeshow Experience

More than a Game Extended Reality technology, including Virtual and Augmented Reality media and 360-degree video, traditionally has been marketed to the masses as a form of entertainment like for gaming or 360 degree visual tours. Well that is changing and changing rapidly. Extended Reality means business, large or small business. It can deliver value […]